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Austin-based 121Giving is targeting brands and donors who want to help charities procure the goods they need through its ecommerce and crowdfunding platform. Partnering with brands allows for 121Giving to sell its inventory of furniture, medical equipment, food, and more to charities at a discount. Charities can also utilize the platform to crowdfund those purchases. By marrying the two, 121Giving has built transparency into its platform. Donors can see what charities spend donations on, and brands can incorporate philanthropy into their supply chain.
Matt Mahan, CEO and co-founder of Brigade, discusses the company’s mission with NewCo. We also get a peek at the app, a “citizen empowerment platform” that provides tools to help people “participate in voting, advocacy, and awareness-raising to have an impact on political outcomes that affect their lives.”